4 Effective & Cakewalk Marketing Ideas For Realtors
The past few decades have been impressed with many ups and downs. Not to mention National Association of Realtors (NAR) membership hit a major setback in recent times with nearly 999,000 members. Also, the competition among realtors is heating up. Due to which it has become essential to expertise online and offline marketing skills to stay on the top of the game.
Not to forget, that real estate is key in home buying procedure, so buyers are doing a lot of research online before involving the expert. Additionally, a study from the NAR shows that 92% of buyers use the internet to start their house hunting quest, making it crucial for a real estate agent to have an active online presence. So, if you are not active online, then you don’t exist in the game. If you want to be the part of the game and win it, follow these four life-changing hacks to level up your real estate marketing game.
Create an Awesome Website
Nowadays customers prefer to do a lot of research online when making a significant purchase, and that includes buying a home as well. Take a real-life example, If you have to purchase a property what will be your steps? You will Google Map the address, then use Street View to get a feel for the area virtually. Next, you would check which business is within walking distance and look at the home photos. That’s what exactly your customers are looking for. So, make it simpler for them to have access to all this information. Ensure that all your business pages have amazing images, virtual tours and most importantly easy access to Google Earth and Google Map. Not forget to mention hot spots near the property and their walking distances.
Include Local-Oriented Copy
It is recommended that you should include the local keyword in your content to make sure that your website is found by customers goggling online for homes in your area.
Make Your Site Easy to Navigate
You might create great property pages for your website, but they are of no use if your site is not easy to navigate. Moreover, it is necessary that your visitors have a pleasant experience on your website. So, it is vital that you brush up on your information architecture and user experience design skills.
Ask for Testimonials from Former Clients
Testimonials add to the reliability of the website. Also, promoting the fact that real people endorse your services would make a great impact on your potential customers. Whenever a client has had an excellent experience with you, ask them for feedback. Moreover, try to get an image of them. To make the most of these testimonials place them carefully on the website and occasionally share them on social networks.
Don’t forget to apply these ideas next time you are planning your online advertisement. Also, after using them wait patiently because we all know “Rome was not build in a day.”