How to compete against other homes for sale in Howard County, Maryland
With housing markets improving, there are a lot of homes for sale in Howard County Maryland.
While an increase in inventory is good news for the housing market overall, it poses a challenge to home sellers. Since there are a lot of listings coming onto the market, it has become a bit difficult for sellers to get their property noticed by prospective buyers.
How you promote and market your home in the real as well as the virtual world can have a great deal of impact on the sales prospects. If your listing is attention grabbing, you can sell your home quickly and for top dollar.
Here are a few strategies you can use to make sure that your property listing stood out:
How you price your home makes a big difference in selling your home quickly
Put yourself in the buyer’s shoes and think what is on your mind most when you hit the market looking for a home – It’s obviously your budget.
Many home sellers make the mistake of overpricing their home. They think that the buyer will negotiate so they would have to reduce the asking price. It can be a very devastating strategy. Many buyers will not even consider your listing if you overprice.
You should have a comparative market analysis (CMA) performed to put the right price tag on your home. CMA is a study of homes of similar size and condition sold in your neighborhood in the recent past.
If you will price your home competitively, your listing will instantly have an edge over other homeowners that have priced their homes too high.
Do you have the story right?
Most home sellers don’t pay attention to the story of their listing. You have to choose words wisely when writing the copy. It should highlight the most desirable features of your home.
When writing the copy, you should focus more on lifestyle that your home will offer to the buyer and less on the property itself. Does your home offer spectacular views? If so, don’t focus on views, but highlight how a prospective buyer can enjoy free time with family sitting in the patio enjoying the view.
Proximity to shopping centers, schools etc. and eco-friendly and energy-efficiency features should be highlighted prominently.
A picture is worth a thousand words
There are a lot of surveys and studies that prove most buyers make up their mind about a property before even visiting it. They look at pictures and watch videos of homes for sale in Ellicott City Maryland online and get a fair idea if it suits their requirements and lifestyle.
Hire a professional to capture the most attractive features of your home. Also invest in creating a virtual tour.
School district makes a difference
Moving to the school district of your choice to provide your children with a superb early education is up front in buyers mind. In some cases, school district won over to price, meaning buyer’s will buy at the highest end of their budgets. Howard County offers some of the best schools in the nation, with a few of the High Schools the most sought after.
How safe is your community?
After budget and school district, the next most important thing on the minds of most homebuyer’s is safety. If you own a home in a safe area, you should highlight the low crime rate in your listing.
In conclusion
These small tweaks in your listing may sound insignificant, but they can really play a big role in selling your home faster and for top dollar. They will make your listing stand out from countless others.